My name is Vân.
/vʌn/ – Pronounce like “sun” but with a “v”.
ABOUT ME
I hear shapes, think colours and visualise solutions.
I love working in in-house studios where my clients are my colleagues and I am on their side. Here, I have time to get to know, understand and gain deep knowledge about the products, the briefs and the design challenges.
For me, design isn’t art. It’s problem solving.
If the brief keeps changing, it’s strategy in motion and is the opportunity to analyse the data and refine the direction.
“If the design doesn’t communicate, it’s only decoration.
If it doesn’t survive production, it’s just fiction.”
Users only see end outcomes but campaigns are the product of team collaboration — constant curious and candid conversations. Great design happens when everyone in the room feels ownership of the outcome.
Success, for me, is in how it works — when the message lands, behaviour shifts and the numbers tell the same story the users do.
The design makes people understand, feel and act.
A BIT MORE ABOUT ME
I hand-paint murals as a hobby over South & East London. My favourite pass time is wandering around central London geo-tracking my artworks in Soho, Leicester Square, Pimlico… all over the City of Westminster.
I am lucky to love the job I do and in the last 20 years I always have. I am able to earn a living in one of those industries where many say “you can’t work in it past 40”. The secret is I keep learning – none stop.
Bring me your messy briefs, your un-finished ideas, your what ifs – we can turn them into something that connects and works.
