City of Westminster
Local Elections – 5 May 2022

I created the key visual for the voter registration campaign, which was applied across social media, web banners, library screens, and print materials to encourage residents to register to vote. This later adapted to dress Lindley Hall on count night with wayfinding signage, banners, screens, lanyards, and press release templates… The design received positive feedback and proved effective that it was adopted as a template for subsequent elections, simply updating the year for the Westminster general election and continuing in use for current elections. This longevity demonstrates the versatility and enduring appeal of the original design system.