Night angels

I created the initial brand identity for a major campaign against violence towards girls and women in Westminster, designed to recruit volunteers for night safety patrols supporting women on nights out in the West End. The pink colour palette was chosen to convey a friendly and welcoming tone that would feel approachable and reassuring, yet still fun and safe. The design was applied to wearable items including jackets, high-visibility vests, backpacks, and badges to ensure the team was easily recognisable and created a visible safe presence.