BRANDING – TOLFA

Tree of Life for Animals – Healing from the heart

This project for an animal charity in India remains one of my most treasured works, where I researched their mission and created a logo inspired by local history and patterns, combined with their daily work, philosophy, and name—TOLFA (Tree of Life for Animals). The design features heart-shaped patterns growing from a tree alongside the dogs, cats, and cows they rescue, which was then applied to posters and memorial cards sold in UK veterinary practices to raise funds for their work in Rajasthan. Seeing my logo on their trucks and social media channels continues to be a deeply heartfelt and rewarding experience.